IDB — created to radiate natural beauty, just like its namesake.

Skincare for mature skin

Every formula is made with intention. Every ingredient earns its place

Our Story

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About Us

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We believe skincare should be built on substance.


That’s why we keep our focus where it matters: the ingredients, the formulation, and the results.

We don’t pay for flashy advertising, endorsements, or elaborate packaging—and we don’t think you should cover the cost of those things either. Every dollar we spend goes into what improves the formula, not what inflates the price.

Just effective, science-led skincare for our skin.

Our goal is simple:

Exceptional products that perform —and remain genuinely cost-effective—because integrity should not be a luxury.

Discover our Ingredients